The Essential Guide to Skincare at Every Age by BrandsExclusive

In the same way your lifestyle, tastes and goals change throughout your life, so do your body’s needs, including the needs of your skin. Your skin simply isn’t going to respond to a night of hard drinking in your 40s the way it did in your 20s. Likewise, in your 60s you won’t be worrying about that errant pimple all night. Every decade of your life presents you with different skincare concerns, so here’s our easy guide to knowing how to keep your skin looking radiant and beautiful at every age!

Every Age

Sunscreen, sunscreen, sunscreen! We can’t stress this enough. Sunscreen is the the epilogue, orientation, complication, resolution and prologue in the Holy Book of Skincare. Sun damage is the number one contributor (other than the unstoppable ravages of time) to premature aging – whether it be wrinkles, pigmentation or loss of texture. No matter what age you are, making sure you’ve got a solid layer of SPF on at all times when you’re in the sun will do more to prevent ageing than any $400 La Mer cream.

20s

Ah, if only we could keep the skin of our 20s forever. At this age, skin cell turnover is high and your supplies of collagen and elastin (the proteins that make your skin firm and ‘bouncy’) are plentiful, giving you the fresh, supple and glowing complexion of youth. On the flipside, many twentysomethings still struggle with acne stretching on from their teenage years.

Care guide: Just because the bounties of youth mean you’re able to bounce back from nights of heavy partying, not taking your makeup off and three hours of sleep, doesn’t mean you should! Don’t abuse the forgiving nature of 20s skin – no matter how tired (or tipsy) you are, remove all your makeup before hitting the hay, if nothing else. It’ll help stop you getting clogged pores, plus leaving chemicals on your face all night just isn’t good for it. Even just swabbing your skin with a gentle remover like micellar water before crashing will do you a world of good. When it comes to acne, chemical exfoliants such as salicylic acid help unclog pores and dry out spots, and clay masks are a fun and relaxing method of drawing out excess sebum.

30s

Our 30s are one of the most busy and physically demanding times in our life – we’re juggling careers, young children, perpetually running between school drop-offs, the office and back again. No longer in the care and consequence-free zone of your 20s, stress and lack of sleep will visibly affect the health of your skin, so make sure to nurture your overall health and wellbeing to maintain your skin’s radiance – we hear meditation is a great way to wind down.

Care guide: In our 30s, the early signs of ageing may be starting to show, so it’s time to get proactive about anti-ageing. Incorporate an eye cream into your daily routine, as the delicate skin in that area is the first to wrinkle. Choose a product with niacinamide and caffeine, as they’ll have anti-redness and anti-inflammatory properties. Serums packed with antioxidants will also fight the free radicals in our skin that lead to the breakdown of collagen and elastin.

40s

In our 40s, oestrogen levels begin to drop, decreasing the skin’s ability to produce oil and collagen. Fine lines may be starting to appear, and pigmentation issues such as rosacea and dark spots resulting from decades of sun exposure can arise. However, by diligently committing to a smart skincare regime, there’s plenty you can do to halt the ageing process during this critical time.

Care guide: Now’s the time to integrate active ingredients that’ll work overtime to soften the appearance of lines and pigmentation. Look for moisturisers containing peptides – they’ll even out skin tone and increase collagen. Switch to cleansers with milky or foamy formulas as they’re gentler on the skin and won’t strip you of moisture the way abrasive exfoliators (e.g. microbeads) do. Now’s also a great time to switch to a richer, heavier cream for nighttime, as the intense moisturising effect will soften fine lines and leave your skin looking plump and fresh in the morning.

50s

During our 50s, our skin starts to lose tone and texture – which can result in dullness and the all-dreaded “crepeyness”. Hormonal changes, including those associated with menopause, can cause skin to feel thin and dry.

Care guide: One of the most effective solutions is glycolic acid, which promotes cell turnover, making skin feel smoother. Be careful though, as it can cause sensitivity, so using sunscreen the next day is a must. If you’re battling sunspots, add a vitamin C-packed serum into your regime too, as this wonderworker both fades discolouration and stimulates collagen production.

60s+

Ageing gracefully doesn’t mean you have to neglect taking care of it. While there’s only so much one can do to slow down the ageing process, let’s not forget that the skin is an organ too, and nurturing it will contribute to our overall health.

Care guide: The most important thing at this stage is to keep the skin hydrated by using deeply nourishing moisturisers and perhaps even cutting back face washing to once a day. Look for hyaluronic acid as an ingredient as it’s an intensely hydrating substance – one gram can hold up to six litres of water! Beyond the use of anti-ageing products, staying active, physically and mentally, will also shine through in your skin, just as it will at any stage in your life.

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