“Branding is all about perception.”
from Buzzfeed luxury: https://www.buzzfeed.com/danielacadena/payless-tricked-a-bunch-of-people
from WordPress https://connorrenwickblog.wordpress.com/2018/11/29/buzzfeed-payless-tricked-a-bunch-of-people-into-paying-hundreds-of-dollars-for-20-shoes/
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