Thursday, May 13, 2021

The Braun Trimmer Evolution Concept Shaves Away the Extraneous Details

The Braun Trimmer Evolution Concept Shaves Away the Extraneous Details

Designer Bas Kamp was frustrated after years of working as a design consultant within the personal grooming sector, “where marketers are making the decisions and setting the design rules resulting in products that look like F1 race cars,” a vexation most designers across all industries can certainly empathize with. The Eindhoven-based Kamp would permit himself the opportunity to reimagine what his ideal hair and beard trimmer might look like liberated from such trend-chasing concerns, resulting in the Braun Trimmer Evolution concept.

The resulting Braun Trimmer Evolution borrows heavily from the design principles of Dieter Rams, a concept bereft extraneous features and branding. “I believe a calmer appearance is a better fit within the bathroom environment,” notes Kamp. The design exploration even includes one of Dieter Rams’ design commandments – “Good design is unobtrusive” – across its packaging, as both a statement and reminder.

While the trimmer is a concept (one we hope Braun or another manufacturer would commit to manufacturing), the design underlines simplicity and a commitment toward functionality which never go out of style.

via http://design-milk.com/



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