When it comes to fine crystal jewellery, accessories and home decor, there’s one name that pops up again and again – Swarovski. The 220-year-old Austrian producer is synonymous with high quality, precision-cut, brilliant crystals, appearing everywhere from Parisian runways to everyday wardrobes. But what exactly is a Swarovski crystal, and what makes it so special?
The Swarovski crystal
All Swarovski crystals are manufactured in Austria using quartz, sand and minerals – the exact proportions of which are kept a closely-held company secret. This unique composition maximises the crystal’s light-refracting properties, increasing its brilliance.
The specialised manufacturing process, using tools made exclusively by the company itself, ensures the highest possible precision when cutting each crystal. Genuine Swarovski crystals can be distinguished from others by their superior brilliance and lack of bubbles or oily sheen.
Unmatched sparkle
So how does Swarovski get its crystals to shine with such diamond-like brilliance? It all goes back to the patented precise cutting of each crystal, which forms prisms that display stunningly radiant light when viewed at any angle.
But what you might not know is that in 1956, Swarovski combined forces with the legendary fashion house Christian Dior to create the “Aurora Borealis” effect, a special coating which gives each Swarovski crystal its shimmering diamond-like rainbow sparkle.
At home in both high fashion and on the high street
When it comes to bridging the gap between everyday glamour and high fashion, there are few brands that can match Swarovski’s success. Not only are their products worn by everyday women at home, work or leisure, but also used in show-stopping red carpet gowns and haute couture creations by fashion houses such as Chanel, Louis Vuitton and Dolce & Gabbana – such is their unparalleled quality and production power.
History Meets Innovation
The long history of Swarovski stretches all the way back to the 1890s, when Daniel Swarovski, the son of a glass cutter in Bohemia invented a revolutionary hydro-electric powered machine that would cut crystal glass far more precisely than by hand.
Today, Swarovski has grown into a fifth-generation family-owned business with over 25,000 employees, but they haven’t arrived at this point by resting on their laurels. Beyond simply the production of high-quality crystals, Swarovski has made a name for itself in innovation and their trendsetting jewellery and accessory designs, delivering both show-stopping special occasion and everyday style to fans around the world.
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